Part II – Language and Mass Communication

Part II of our Language & Literature course focuses on our relationship with the Media.We are going  to explore various different forms of “Mass” media and the intended effects it has on an audience. More specifically, we are going to discuss issues like social norms, stereotyping, the boomerang effect, cultivation theory, and more. Looking at how the mass media not only manipulates such things for entertainment or marketing purposes; but how the media becomes a cog in a larger puzzle where we are heavily influenced.

WoK: Language, Emotion, Reason, Sensory Perception

AoK: Ethics, The Arts, History, Human Sciences, Natural Sciences

Terminology: Point of view, mood, tone, setting, juxtaposition, paradox, irony, metaphor, allusion, symbolism, the Media Cycle, marketing, target audience, demographics, focus groups, surveys, medium(s), spin, bias,

Text Types:

  • News Reports – written and film
  • Print Advertisements
  • Television commercials
  • Political cartoons
  • Public service announcements


  • Written Task 1 [WT1]
  • Further Oral Activity [FOA]

Writing Genres:Feature article, Opinion column, Op-Ed, Review, Blog, Vlog, Talk Show, Interview.


Unit – Reel War

Mass Media, especially the news, film and now video games – are littered with the language of war. We are all aware of these terms, but to what extent has this particular lexicon worked its way into our everyday lives? Although war itself is unfortunately a daily occurrence, how then have we become so laissez-faire and apathetic in the face of these atrocities? 

Significant Concept: Communication is a source of power, it is key to expression and organization – so how can manipulating the language we use to describe conflict(s) effect our perception of said conflict?

TOK Links:

WoK –  Language, Emotion, Reason, Sensory Perception  

AoK – Ethics, The Arts, History, Human Sciences

Terminology: Point of view, tone, structure, setting, mood, character arcs, diction, allusion, figurative language

Text Types:

Advertising: Propaganda Posters & Recruitment advertisements throughout the years

TV and Movies:

Glory (1989) Dir. Edward Zwick

Passchendaele (2008) Dir Paul Gross

Platoon (1986) Dir Oliver Stone

Three Kings (1999) Dir David O. Russell

M.A.S.H. TV series (1972-1983)

Novels: Extremely Loud and Incredibly Close by Jonathan Safran Noer

War Poetry:

Flanders Field by J McRae

Not to Keep by R. Frost

Aftermath by Siegfried Sassoon

Dulce et Decorum Est by Wilfred Owen

America by Claude McKay

I, Too, Sing America by Langston Hughes


  • FOA
  • Written Task 1

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s